How To Join

How to Join

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    Apply Online

    Apply Online

    Submit your application online by filling out the application form below or send us an email at [email protected].

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    Seafood Assessment

    Seafood Assessment

    With the support from the Ocean Wise seafood program and your seafood supplier, we will assess the seafood you are currently using. We will collect information on the species name as well as how and where it was harvested.

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    Annual Fee

    Annual Fee

    The annual membership fee starts at $300 plus tax and can be paid by credit card or cheque.

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    Branding Approval

    Branding Approval

    You will have access to use the Ocean Wise seafood logos to identify approved  items. All use of the logos and symbol must be first proofed and approved by staff.

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    Staff Training

    Staff Training

    We provide training for your staff so that they are able to explain the program, its goals and the meaning of the logos. Training sessions and materials are available online, in person (depending on your location) or via webinar.

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    Full Partner

    Full Partner

    Once these steps are complete, your business will be considered an official Ocean Wise partner and listed on our website and smartphone app.

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Application

Interested in committing to serving and promoting sustainable, ocean-friendly seafood? Join the Ocean Wise seafood program. Participation is open to any Canadian business that serves or sells seafood or any business selling seafood into Canada. 

*Required field

Frequently Asked Questions

Do we need to be 100% Ocean Wise in order to join?

You can start with just one sustainable seafood item to join. We will work closely with you to improve and source other sustainable options for your business.

Can farmed seafood be sustainable?

It depends on what species is being farmed and how it's farmed. In some cases, the farmed option is far better than the wild counterpart, such as mussels, clams, oysters and scallops.

Is sustainable seafood more expensive?

Not necessarily. You may already be using a sustainable seafood item without knowing it. There are also great under-utilized species that are relatively inexpensive, such as mussels and sardines. Not to mention, responsible fishing and harvesting practices often equate to higher quality seafood.

Is the Ocean Wise program only in Western Canada?

Although the Ocean Wise seafood program was founded on the West Coast, we are a national program with hundreds of partners from coast to coast. We also have a satellite office in Toronto, Ontario and Québec City, Québec with two full-time staff members.

90%

Of the world's assessed fish stocks are currently over-exploited or at full capacity.

4 of every 10

Fish caught is bycatch.

48%

Of the major fish stocks in Canadian waters are considered "healthy".

One Billion

Over one billion people use seafood as their primary source of protein.