Our oceans are facing a number of threats: overfishing, climate change, pollution and urban development. The global conservation organization Ocean Wise aims to tackle these issues, through its engagement, research, education, and visitor connections.
Its Ocean Wise sustainable seafood program helps to ensure that ocean life will be abundant for generations to come.
Our partners make the commitment to clearly label all Ocean Wise products so consumers can make sustainable choices. If you see the Ocean Wise symbol next to a seafood item, you know that option is the best choice for the health of our oceans.
Our team works individually with each partner business to help it make sustainable seafood purchasing decisions. In turn, partners identify these options on their menus or display cases with the Ocean Wise symbol. While partners are not required to only provide Ocean Wise seafood choices upon joining the program, partners are required to clearly label seafood items that are identified as sustainable and Ocean Wise. The aim is to bring partners along a path of continuous improvement with the ultimate goal of becoming 100 per cent Ocean Wise.
Sustainable seafood can be defined as species that are caught or farmed in a way that ensures the long-term health and stability of that species, as well as the greater marine ecosystem. For many consumers, sustainable seafood is not on their radar. Ensuring you are making a healthy and sustainable choice for our oceans when it comes to buying seafood can be difficult. Without the proper information about where your food is coming from, how can you know for sure that you are purchasing sustainable seafood? Most seafood is caught out in the open ocean and you don’t always know where it’s coming from, how it’s caught or what species it is. The Ocean Wise seafood program logo on seafood items makes it easier for consumers to pick out sustainable seafood options at grocery stores and in restaurants.
Here at Ocean Wise we have strict guidelines around the use of the Ocean Wise recommended symbol both in print and electronic publications. This extends to all marketing materials put out by Ocean Wise seafood partners, restaurant menus, retail outlets, product packaging and all related materials. If you’ve spotted the misuse of our symbol please let us know.